Alvin Lustig, unpublished notes, response to an article in House Beautiful. Alvin Lustig, unpublished notes, undated. Posted in: Graphic Design , History , Media. Comments [4] Greatest words, " each period of design is an expression of society, people will respond most warmly and directly to those designs which express their feelings and their tastes. Thank you for this article.
I was so impressed with the thoughts in that book that I photocopied and bound it for my own bookshelf. You've inspired me to pull that copy off the shelf and revisit Lustig's words once more. There is much that continues to be pertinent in the 21st century, including this: "As we become more mature we will learn to master the interplay between the past and the present and not be so self-conscious of our rejection or acceptance of tradition.
This book was wrapped in a black and white montage of five symbolic photographs and would go on to change the American publishing industry. It was a huge departure from the norm as covers then were mostly decorative.
Although his cover designs would forever change how books are presented, Lustig considers those works a small portion of his portfolio. He was also an accomplished architect and interior designer. Lustig began freelancing as a printer and typographer at the age of 21, and also experimented with abstract geometric designs.
At 22, he shifted his focus exclusively onto design and joined The Los Angeles Society for Contemporary Designers which also included Saul Bass , a group of artists who were frustrated with the lack of creativity exhibited by West Coast businesses. While designing promotional materials for Look , he also studied interior and industrial design. Subscribe Get Our Newsletter.
Subscribe Now Subscribe Student Gift. Sign In Register. Follow Us. Browse Projects Click on an image to view more from each project. Editorial design was another form Lustig fit into his career. From —, he was the visual research director at Look and was also involved with Art Digest.
0コメント