Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions.
Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities.
More information is available at www. Download factsheet. At Citizens we are committed to the core tenets of our Credo, and let it guide our actions every day. CEO Bruce Van Saun revealed the change in an interview with MarketWatch, but Citizens said it began quietly during the summer and is unfolding gradually. Citizens said it expects the process will take a couple of years.
Once completed, Citizens will have consolidated 16 brands to five. The change is meant to unify the brand as Citizens is expanding throughout the country. Citizens is adding some branches in new states to augment its digital banking presence and a pair of acquisitions will make it one of the biggest banks in the New York City metro plus provide entry to some other key markets. Among changes already made, commercial banking services that were offered to clients under the umbrella of Citizens Commercial Banking are now provided by Citizens; ditto the national lending products that had been offered as Citizens One.
Because when it comes right down to it, Citizens is not really our bank. Following the global financial crisis, we undertook a number of decisive steps to reposition and strengthen our business profile, including:.
In the years since the global financial crisis we have brought together a seasoned management team with an average of over 24 years of banking experience at large financial institutions. The team is focused on delivering improved returns, through a strong focus on organic growth and efficiency initiatives, along with a more disciplined allocation of capital and resources. This performance-driven culture is designed to enhance our competitiveness by rigorously analyzing the risk-return profiles of our diversified businesses and selectively investing in those that are well positioned to gain market share, improve efficiency and generate long-term growth and sustainable profitability.
Citizens had three acquisitions in different decades that helped shape the momentum of the Company prior to a period of rapid growth which began in , the year Citizens Financial Group, Inc. All rights reserved. Citizens Bank is a brand name of Citizens Bank, N.
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